Rufus HQ

The kennel where the app is run.

Backend & digest mockup
Coastal Carolina Tech
Companion to app mockup v2

The owner's side of Rufus: a lightweight backend for content drops and the numbers that matter, plus a daily digest email that brings those numbers to you — because nobody logs into a dashboard every morning, but everybody reads email.

hq.rufus.app/overview

Morning, Todd.

Thursday, Feb 12 · all systems wagging
Wingmen
3,182
▲ 214 yesterday
MRR
$18,927
▲ $1,120 this week
Trial → paid
38%
▬ holding steady
Gags shared
1,847
▲ best day yet
Shares · last 7 days Revenue view →
Fri
Sat
Sun
Mon
Tue
Wed
Thu
“No Service — Best Wife Ever”
412 shares
“The Boss is calling”
388 rings
RideHome receipt
240 shares
Content pipeline All drops →
Valentine's Pack SCHEDULED12 gags · lands Feb 13, 9:00 AM · over-the-air
Game Day Pack LIVE8 gags · 4.2k uses this week
Wedding Season DRAFT3 of 10 gags written
SOS · yesterday
63 flares sentavg. squad response 6 min
100% answered
Aggregate counts only — Rufus never stores a member's location.
01

Rufus HQ — Overview

Wingmen, money, shares, and the content pipeline on one screen. Light backend, heavy signal.

hq.rufus.app/drops/valentines

Valentine's Pack

SCHEDULED · FEB 13, 9:00 AM
12 gags in this pack + Add gag
“Phone died mid-reservation”Broken screen · cracked over a booking app
READY
“Florist receipt — order #ROSE-142”Alibi receipt · generic brand “BloomTown”
READY
“Table for two is calling”Fake call · caller: “Chez Rufus”
READY
Guide: “Surviving Feb 14 Indoors”Rufus's Guides · 9 tips, 3 shareable cards
IN REVIEW
8 more ready · scroll for the full list
Ship it
DeliveryOver-the-air update — no store review
AudiencePremium wingmen · 3,182 devices
PriceIncluded in $5.99/mo · gift-able
Push now, over-the-air Preview on a test device
Scheduled drops go out at 9:00 AM local, every Friday.
02

Content drops

Write the gags, hit push — fresh packs reach every phone the same day, no store review.

🐶 Rufus Daily — 214 new wingmen, best share day yet
Rufus HQdigest@rufus.app · to Todd
7:00 AM
03

The daily digest

Lands at 7:00 AM — yesterday's numbers, today's drop, and anything waiting on you. The dashboard comes to Todd, not the other way around.

Backend & digest mockup — illustrative UI, not final. Companion to the Rufus app mockup v2. Coastal Carolina Tech LLC · Winterville, NC